Download program and get familiar with it.

© tape for Africaincorp [Flagship], 2008. | Permalink | No comment | Add to del.icio.us
Post tags: ?adonna, Africa, Black Stars, Bono, Campaign, Death, Drogba, Emedecine, Fight, Ford Foundation, Grants, HIV, Infants, Kenya, Lesotho, madonna, Malaria, Malawi, medecine 2.0, Medical, Medical Informatics, OMS, Opensource, Privacy, Program, Programs, Records, Red, Rwanda, Science 2.0, South Africa, Tanzania, Tuberculosis, Uganda, WHo

Feed enhanced by Better Feed from Ozh

Image by Africaincorp via Flickr

It’s no secret that the music industry and especially hip-hop has turned to the millions of promotional and media dollars that consumer brand companies possess in order to help underwrite album promotional costs. Recent deals where brands are footing promotional costs include:

TAG Bodyspray - The much publicized partnership with Jermaine Dupri and Def Jam to create an entire new record label called TAG Records. Under the deal, TAG will pony up the promotional and media dollars necessary to launch the new artists from the emerging label

Fila - Nas signs his first major promotional deal with a brand company in order to fund his multi-million dollar ad and tour campaign for his latest album. In exchange, Nas lends his likeness to promote the Fila brand in print and outdoor ads

Drinks America – Dr. Dre teams up with Drinks America to launch Aftermath Cognac which was planned to be timed with the release of his long-anticipated album “Detox”

Sears – In a fully integrated marketing campaign, LL Cool J will be releasing his LL Cool J branded fashion line at Sears in conjunction with the release of his new album. Sears will pony up the money for promotional dollars that will be split between promoting the clothing line and the new album.

Verizon – Hollywood hipster rapper Shwayze signs a deal with Verizon Wireless which has Verizon as the exclusive online distributor for his next single “Corona & Lime” and will pay for all other promotional costs in order to push the single
via Woohah

For the African music industry to follow the same business model, that would mean companies such as MTN,Ecobank,Zain,Solibra,Ethiopian Airlines,Air Ivoire,Safaricom,Peugeot Nigeria,Tantalizers,Nestle,Google Africa,DHL Africa,Coca Cola Africa to name few should embrace sponsorship of music artists as much as they do football teams or favorite soccer players/runners.

© tape for Africaincorp [Flagship], 2008. | Permalink | No comment | Add to del.icio.us
Post tags: Air Ivoire, Bossip, Cognac, Deals, Def Jam, DHL Africa, ECOBANK, Ethiopîan Airlines, Janet Jackson, Janet Jacskon, Jermaine Dupri, Jermaine Jackson, Live nation, LL Cool J, madonna, Marketing Campaign, Markt, Michael Jackson, MTN, Peugeot Nigeria, Procter & Gamble, Record Contract, Record label, Rocnation, Rocstar, Safaricom, TAG Bodyspray, TAG Records, Verizon Wireless, Zain

Feed enhanced by Better Feed from Ozh

Or click here to download.

© tape for Africaincorp [Flagship], 2008. | Permalink | No comment | Add to del.icio.us
Post tags: Africa, Aid, development, Donation, End, Global, Goals, Guinee, IMF, Kiva, Liberia, madonna, Millenium, Mugabe, Poor, Poverty, Programs, Rebuilding, Save

Feed enhanced by Better Feed from Ozh

Last month… hip-hop mogul Shawn Carter finalized the corporate takeover of Jay-Z Inc… Jay-Z Inc. represents the business ventures built around Jay-Z the hip-hop star. What began with rapping, soon grew to include Rocafella records, Rocawear, and a host of endorsement deals and joint ventures…[Over the years, Carter has successfully used Jay-Z’s influence as a hip-hop star to build a franchise of businesses that capitalize on the rapper’s popularity]…In fact, it was recognizing that influence early on in his career that ultimately lead to the creation of the Rocawear urban-apparel brand.

Last month deal:
To acquire Jay-Z, Live Nation[Nyse:LYV] ponied up a pay package worth $150 million—It’s highest to date. The terms of the deal include $5 million a year for five years to cover overhead for Roc Nation, plus $25 million for any investments or acquisitions. Carter will also receive an initial payment and general advance totaling $50 million, $10 million an album for a minimum of 3 albums, and $20 million for some licensing and publishing rights

Read more

© tape for Africaincorp [Flagship], 2008. | Permalink | No comment | Add to del.icio.us
Post tags: 360 deals, African Music, earnings, Jay Z, Live nation, madonna, music 2.0, Music trends, revenue model

Feed enhanced by Better Feed from Ozh