When: 18-19 August, 2010

Where: The Cumberland Hotel, London, UK

What: The Africa Brand Conference (ABC) is where top brands, corporate executives and social marketers, media professionals, educators and non-profit organizations will gather to share best practices and discuss new branding methods to grow their and your businesses.

The Africa Brand Conference is specially designed for African companies, government agencies, both multi-nationals and local brands, bringing you the most powerful principles that transformed successful global brands. It is designed with the needs of the African companies in mind; to help you understand the powerful branding principles that have transformed many companies from struggling start-ups to successful global brands. It will feature speakers with real experience and expertise in building African brands.

Conference Highlights:
• Opportunities and pitfalls of managing your brand reputation.
• Hear how organisations have effectively handled communications
in times of crisis and minimised damage to the brand.
• Aligning CSR programmes to build brand reputation.
• The Future of Media and the Prospects for Brands
• Nation branding

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