07.03
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Radio being the number one communications medium across most of Africa Africa, and Ghana having one of the most vibrant and active radio industry with a lot of local and national community interaction.it is only logic that the whitehouse new media team will position that platform first.[From White House: A live audio stream of the President’s speech will be pushed to national and local radio stations during the speech.The audio recording will also be made available for download onWhite House website and iTunes.]
Mobile phone penetration has grown at an explosive rate in Africa, this means that SMS is a fairly democratic means for getting feedback from people of every demographic across the nation of Ghan.[From white House local SMS short code in Ghana (1731) , Nigeria (32969) ,South Africa (31958) and Kenya (5683)]
Facebook Africa has attained a decent amount of penetration In Ghana, with a population of 100,000+, so it makes the most sense for the new media team to engage and interact without splitting their energy over too many services. Having Twitter [and maybe Hi5] on as a backup is natural.
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