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2009
08.23

Orange Telecom Lands CAF Sponsorhip Deal[Click on Title]

Category: Economic News, Economics, Marketing, Telecommunication / Tag: Africa Cup of Nations, Association football, CAF, CAF Champions League, Competitions, Confederation of African Football, France, MTN, Orange Telecom, Soccer, South Africa, Sports, Telecommunication / Add Comment

: Image via Wikipedia

Orange Telecom has landed a deal to sponsor major Confederation of African Football (CAF) events after the sponsorship period covered by MTN for a record US$12.5 million ended. This deal translates the increasing value of media and marketing rigghts in the sub-saharan economic markets.

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