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2008
08.16

Kaysha: Web 2.0 Savvy African Artist

Category: Economics, Marketing, Music, Music & Entertainment, Web & Technology, Web 2.0 / Tag: Africa, African Music, AfroBeat, Congo, Fans, Gap, Image, Kaysha, Music Industry, New York, paris, Technology, Usage, Videos, Web 2.0, World Wide Web, young / Add Comment

“Fans, no doubt, came to follow Kaysha through his far-reaching range on the Web. He has taken advantage of several Web 2.0 services available to help craft his online image, including over 100 videos of his performances and behind the scenes moments on Viddler, over 11,000 photos on his Flickr account, and personal, up-to-the-minute accounts of his life on the road through his Twitter account. And like any music artist these days, Kaysha also has a MySpace page to showcase his music and list upcoming events. Because of these multimedia offerings, Kaysha’s fans can really get a personal connection to the artist from seeing his videos, reading his blog posts (of course, he has a blog) and listening to his music.[Black Web 2.0]

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